If you want people to listening to you, you have to speak up. There are a lot of people who aren’t producing enough content as you could be. Most creators focus on making that one great piece of content that’ll wow everyone. The thing is, while they’re focused on that one piece, there are others creating a bunch of content and making noise.
If you want to be seen on social media, you have to create content that is valuable regularly. You should be doing some kind of long-form piece of content at least once a week. You should be posting on Instagram or Snapchat at least six — seven times a day. Six — seven times sounds like a lot if you’re creating something. But it’s not that much if you document instead.
Remember, just because you’re documenting doesn’t mean you’re not creating content. It’s a different spin on creating that is based on real life and not something made up. Documenting allows you to be yourself and more relatable.
The biggest mistake people make when creating content for their personal brand is overselling themselves. They think it’s going to get people’s attention. It may get you attention in the short run, but it’ll fizzle out when the next fabricated person comes along. I think people who discuss their journey instead of trying to be a character and go viral will be successful.
So, how hard is it to make six — seven pieces of content a day? You have a camera on you at all times. Just take it out and start recording on your favorite platform. The creative stuff is cool, but also subjective. The journey you share with others will always be more relatable.
Stop wasting time strategizing and start making.