It’s known that Diddy, Puffy, Puff Daddy, whatever he goes by now, used ghostwriters in his whole career as a rapper. He’s admitted to being more of an entertainer than a rap artist. Diddy is known for being a producer, marketing genius and a great businessman more than he is a rapper. As the owner of Bad Boy Entertainment, he’s far more valuable to the company by bringing in fresh talent and planning the vision of the company than sitting down and writing his own lyrics. Why should he worry about writing rhymes when he can right checks?
This is a hurdle many creatives can’t get over. We treat each project like it’s our baby and are afraid to let someone else do the hands work while you move into more of a managerial position. Steve Jobs didn’t do the coding for iOS or OSX. Phil Knight has never made a Nike shoe. Jerry Jones didn’t drill wholes for his oil company and hasn’t played a down for the Dallas Cowboys. Owners of businesses don’t hide that fact that other people do the hands-on work. They develop a plan, hire the right people and oversee the whole operation while bringing in new business.
It’s not a badge of honor to do everything yourself. Just think how much money and time you’re wasting by not hiring someone to do a task while you focus on the bigger picture, which is bringing in more clients. That’s the difference between operating as a business and being a freelancer. Ditch the creative ethics and aim towards writing checks, not writing rhymes.