Jay created his own record label, Roc-A-Fella (currently Roc Nation) because studios wanted him to wait to release his album, and he didn’t want to wait. Instead of getting signed, he created his own lane, which allowed him to create his own dynasty which later became Roc Nation. He was focused on the bigger picture and not focused on making a quick buck. Jay Z didn’t plan on living an average life, he had big dreams of becoming a successful rap-star and business mogul.
It’s crazy to think that there was a time where we would send a piece of paper to someone in HR and have them judge us based on a few bullet points. How much can you really tell someone your story on one page? Luckily social media has changed that for the most part. Social media allows you to take control of your narrative and let people know way more about you than they can find on a resumé.
For those of us that want to break away from “the system”, we can now build our own fan base using social by sharing our story and providing value in creative ways. If you offer a service, you can bypass the middle man and go directly to the client by sharing your life story along with work. The CEO of a company may want to work with you not only because they like your work, but because you guys share a common interest like playing sports or any other hobby. If you’re a content creator, you don’t have to wait to be picked up by a studio or get investors anymore. You can create your own content with no restrictions and build a fan base that will support you. For the ones that want to work the 9–5, it gives someone in the HR department more to look at than what you put on a resumé. Similar to finding your own clients, someone in HR may pick you over the next person just because you guys have the same type of dog.