From the initial series announcement at Comic-Con to the global digital tool kit, creative lived across multiple channels to showcase these four individuals, a ragtag team group of misfits, as the ultimate dysfunctional family. They don’t get along… but they know the only way to defeat the Hand and save New York is to work together.
The digital ad campaign consisted of HTML5 Mastheads, takeovers and mobile interscrollers that disrupted the page content and brought the user into the worlds of the show. Following the dynamic look and feel of the other campaign elements, these ads help pull people into the world of The Defenders.
Ignition partnered with Snapchat to produce a filter for the upcoming release of the show, and I was asked to develop an effect with light leaks that echoed the global creative campaign style.