The goal was to redesign the Tidal App for iPhone. The challenge was to simplify the music experience for its users and will make it even easier to use.
Black Panther is my favorite Disney movie to date. Not too many people knew the background of the character, so I decided to come up with a website dedicated to everything Black Panther. Here are a few screens.
Her Cute Things is a women’s clothing and accessory company geared towards women of color ran by my girlfriend Ariana Hernandez.
Royal Reserve embraces responsibility to affect change on society, compelling us to refine the perception of our industry, elevate our community, and cultivate genuine, trustworthy relationships. Their intention is to promote a positive, happy, active, healthy lifestyle. We embraced our responsibility to affect that change within the industry culture, and allowed our passion to fuel creativity and forward momentum.
I was commissioned by Ignition who partnered with FX to launch their new series, Snowfall, about the rise of crack in 1983 Los Angeles. The social content series explored the human-side of the crack epidemic through the main characters and amplified how their choices caused repercussions that left an everlasting mark on South Central.
From the initial series announcement at Comic-Con to the global digital tool kit, creative lived across multiple channels to showcase these four individuals, a ragtag team group of misfits, as the ultimate dysfunctional family. They don’t get along… but they know the only way to defeat the Hand and save New York is to work together.
The digital ad campaign consisted of HTML5 Mastheads, takeovers and mobile interscrollers that disrupted the page content and brought the user into the worlds of the show. Following the dynamic look and feel of the other campaign elements, these ads help pull people into the world of The Defenders.
Ignition partnered with Snapchat to produce a filter for the upcoming release of the show, and I was asked to develop an effect with light leaks that echoed the global creative campaign style.
I was commissioned by the studio BOND to help create style frames for the opening title scene for Netflix’s “Castlevania”.