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Apple Store Design Psychology: What's Really Going On in There
Eric Auzenne 3/29/26 Eric Auzenne 3/29/26

Apple Store Design Psychology: What's Really Going On in There

I've spent enough time in Apple Stores to notice something. Every inch of that place is a decision. Here's what those decisions are actually for.

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Sylvia Harris Knew Bad Design Was a Political Act
Eric Auzenne 3/26/26 Eric Auzenne 3/26/26

Sylvia Harris Knew Bad Design Was a Political Act

Sylvia Harris spent her career fixing the forms and signs that lock people out. She called it Citizen Design. It was a civil rights argument the whole time

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Sony Got the X Button Right. The Rest of the World Decided Otherwise
Eric Auzenne 3/10/26 Eric Auzenne 3/10/26

Sony Got the X Button Right. The Rest of the World Decided Otherwise

Sony designed the PlayStation X button to mean no. Western developers used it to mean yes. A cross-cultural design problem 27 years in the making.

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Dieter Rams Called It in 1976. Nobody Listened.
Eric Auzenne 3/3/26 Eric Auzenne 3/3/26

Dieter Rams Called It in 1976. Nobody Listened.

Dieter Rams predicted we'd fill the world with chaos and junk. His principles built Apple. The rest of the market ignored him. Here's why that matters.

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