ROLE: Visual Interaction Designer
Duties:
UX design, interaction design, user flows, prototyping
PROBLEM
Online checkout remains one of the most fragile moments in the digital commerce experience. Users are frequently required to re-enter card details, remember passwords, and trust unfamiliar third-party payment tools, all of which increase friction, anxiety, and abandonment.
From a user perspective, traditional checkout experiences suffer from:
Repetitive data entry across merchants
Password fatigue and account overload
Unclear security signals during payment
From a business perspective, these issues directly impact conversion rates, completion time, and user trust.
The challenge was to explore how a bank-backed digital wallet could reduce checkout friction while increasing perceived security without introducing another standalone account or learning curve.
SOLUTION
Paze is a password-free digital wallet experience designed to simplify checkout while leveraging the trust users already place in their banks.
Rather than positioning the wallet as a third-party service, the experience emphasizes:
Automatic card availability through participating banks
Biometric authentication in place of passwords
Clear, minimal decision points at checkout
The goal was to make payment feel fast, familiar, and inevitable in order to reduce both cognitive load and perceived risk at the moment of transaction.
ENTRY POINT
The entry point flow was designed to minimize hesitation at checkout by clearly communicating three things:
The wallet is bank-backed
No passwords are required
Authentication happens securely through biometrics
This flow prioritizes clarity and reassurance before asking users to take action, reducing drop-off caused by uncertainty or mistrust at the point of payment selection.
ADDING A CARD - FLOW
Adding a card is often a friction-heavy moment in digital wallets. This flow was intentionally designed to feel lightweight and reversible.
Key considerations included:
Making eligibility and availability immediately clear
Reducing manual input wherever possible
Reinforcing that users remain in control of their payment methods
By simplifying the add/remove experience, the wallet avoids feeling like a commitment and instead feels like an optional, flexible tool.
REMOVING A CARD - FLOW
Removal flows are often overlooked but play a critical role in perceived trust.
This flow emphasizes:
Transparency around what is being removed
Clear confirmation before action
Immediate feedback once the action is complete
Designing for easy exit reinforces user confidence and reduces the sense of lock-in that often discourages adoption of new payment tools.
ERROR STATES
Payment failures are high-stress moments. Error states were designed to preserve trust by:
Clearly explaining what went wrong
Avoiding technical or alarming language
Offering a clear next step without forcing the user to restart
These states focus on recovery and reassurance rather than blame, helping users complete transactions even when issues arise.
OUTCOME
This concept demonstrates how thoughtful interaction design can reduce checkout friction while increasing user confidence in high-stakes financial flows.
While the project focused on UX and interaction design rather than live metrics, success would be measured through:
Reduced checkout abandonment
Faster completion times
Increased wallet adoption and repeat usage
The work highlights how trust, speed, and clarity can coexist when UX decisions are grounded in user needs rather than feature complexity.
KEY TAKEAWAYS
Checkout experiences succeed when decisions are removed, not added
Trust is built through transparency and reversibility
Security should feel present but never intrusive